Leonard Goldberg, former ABC executive, talks about reading fan mail for Dark Shadows, particularly Jonathan Frid, who attracted not only teenagers, but older women. These women were a huge selling point for ABC advertising and seemed to be attracted to the Gothic atmosphere the same way women are often attracted to Gothic romance novels. Goldberg also describes Jonathan Frid as an unlikely matinée idol, classically trained in Shakespearean theatre. (thetvdb.com)