Nava and Ludovica have abandoned Appeal to found Fascino, a competing magazine which is stealing the best photographers to be had. While Appeal director Frattini reveals to Rita that he is very sick, Irene's enthusiasm is able to motivate the entire editorial staff: in order to reboot Appeal, she will go to New York for the inauguration of the new Fiorucci store and to find new photographers. (thetvdb.com)